Customers &
consumers

“The needs of our customers
are the key focus for every
business function and for
every employee”

  • HOW DO WE CREATE VALUE
    FOR OUR CUSTOMERS

    Promotion of products
    educate healthcare professionals on their use of our products; solicit feedback on our products and service as well as the consumer’s experiences and needs for the development of innovative product offerings; ensure effective product stewardship; and gain credibility and support for Adcock Ingram’s brands.


  • WHAT ARE THE ASSOCIATED RISKS AND OPPORTUNITIES FOR US AND OUR CUSTOMERS

    Service delivery levels
    on effervescents and consistency of supply of ophthalmic products. The procurement process for new machinery in the effervescent facility in Clayville has commenced to improve the supply of effervescents. The Group will also embark on the construction of an ophthalmic plant at the Clayville facility with the first phase expected to take 20 months to full implementation.

  • HOW DO OUR OPERATIONS
    AFFECT OUR CUSTOMERS

    Service delivery and
    resolution of issues
    experienced by customers and consumers; product
    quality, safety and effectiveness; security of supply.

     

  • WHAT ARE ASSOCIATED STRATEGIC OBJECTIVES FOR ENSURING THAT OUR CUSTOMERS’ NEEDS ARE MET

    A relentless focus
    on customer service.

     

     


  • HOW DO WE ENGAGE WITH
    OUR CUSTOMERS

    Daily interaction with customers
    through personal visits by sales personnel, managers and executives.

    Other interactions include continuing professional education; customer surveys; a customer call centre; advertising; the corporate website; consumer focus groups and education campaigns.